Oversized T-shirts that cover most of their shorts Ĭolourful velvet scrunchies and Pura Vida bracelets on their arms and, “VSCO Girl” - pronounced vis-co girl - is the term for the aesthetic of the preppy, beach-inspired look and it’s just the latest viral trend and source of parody for tweens and teens in the Gen Z-dominated spaces of Instagram and the micro-video app Tik Tok.Īlthough Instagram memes outright say what a VSCO girl dresses like, the group isn’t exactly a monolith. That she’s cool no matter what she wears.Īnd that she should NEVER EVER leave the house in Crocs.TORONTO - Move aside, pumpkin-spice-latte-sipping “basic” girls, there’s a new aesthetic dominating youth pop culture that’s bubbled into the mainstream: VSCO girls. So I talk to my daughter about why it’s better to be a leader than a follower. I understand the powerful pull to be accepted. Instead, I try to walk the fine line of not being too judgy and educating her about being manipulated by brands for profit. These delicate years are pivotal: kids are scrambling to discover who they are, be well-liked and they just want to know where they fit in (or don’t) in the world. I want to shout to all the girls in Crocs carrying their Kanken bags, “Hey, don’t let some dudes in California dictate your look! It’s OK to be an individual - those scrunchies won’t make you a better person!”īut of course, I don’t, because I get it. It breaks my heart a little to see all this unfold.
Other kids identified as headbangers or jocks, and the rest were a smattering of rappers, new wavers and nerds (side note: the nerds are doing just fine today). In short - I wanted to be Molly Ringwald. My must-have uniform consisted of Ralph Lauren polo shirts, bermuda shorts and perpetually orange permed hair. I’m flooded with the visceral memories of my high school years when I so desperately wanted to be a preppie. And as a result, many young girls are starting to look virtually indistinguishable from one another.ĭiscovering all this sends a nostalgic chill down my middle-aged spine. Certain online influencers on other apps like Tik Tok and Instagram have helped define the VSCO trend. Today it’s a $90 million company with over two million users.
VSCO began as an app with lots of filters and editing possibilities, as well as a feed that was created by two California guys who started Visual Source Company. Girls everywhere seem to be aspiring to achieve that specific VSCO look. VSCO is a combo of a person, a meme, an aesthetic and a uniform all rolled into one big online phenomenon. VSCO is this '90s-meets-surfer-girl look that is taking over the net, and apparently my kid’s brain. I fall down a dreamy, colourful beach-inspired rabbit hole. I decide to do a little parental probing to get to the bottom of my kid’s new style. But when I take her to school one day, I’m shocked to see girl after girl wearing the exact same look. She had started dropping phraseology like: “That water bottle is so VSCO. “Hey, what’s VSCO?” I ask her one day as I’m innocently helping do up her seashell necklace. Read more from Laura Mullin: I'm a Cool Mom - Spilling the Tea on My Kid's Slang I catch her wearing rows of velvet scrunchies - up and down her arms. Sometimes she rocks a bucket hat that gives off Gilligan’s Island meets Eminem vibes.
0 kommentar(er)
